Addicted to Studio classes, with a high level of fitness and always at the front of the class, 3 classes back to back most days, Shirelle found that although enjoyable, the body she was striving for was still some way off.

A long standing ambition to be a TV presenter was being held back as she tried to achieve a body that she was confident would look good on camera.

After some lively discussion, a negotiated plan was written for Shirelle, incorporating the classes that she enjoyed but importantly including a carefully tailored individualized plan.!

• 6% body fat loss
• 5.5cm loss from tummy

The mix of being a food taster and trying to lose weight was not the best of combinations. Avoiding looking into the honesty mirror was a way to keep his delusion alive.

Hey another birthday arrives, caught on camera enjoying festivities, drink in hand and gut over belt, time to take a reality check. 50+ Keith decided it was time to make change for life. Indulgence was catching up to Keith and he didn’t like the look of it as it was mostly around his mid-rift and ensuring he wore trousers 2 sizes up from where he used to be comfortable.

A change of change of job or a mind set alteration; the latter was the easier option. Professional help required. can Freddie help? Sleeping problems, a lack of energy, lethargy, difficulties concentrating were all Keith’s well hidden daily battles.

Could he achieve what he wanted at his age and still maintain a level of pleasure to life? Within weeks Keith was able to allay his fears he was slimmer, lighter and to his surprise his long standing sleeping complaint had all but disappeared.

Keith was able to carry out his duties with much more alertness and vigor, and was still able to indulge himself regularly to his favorite treats (in moderation)!

“I HATE THE GYM” was Amina’s introductory greeting. This I have heard many times before and relish the challenge of turning the recipient to loving the gym once results are achieved.

With Amina, negotiation and squabble determined each exercise “You’re doing all the exercise I really hate”, but when asked for the ones she did like, Amina paused, thought really hard and couldn’t think of any.

I could always see the slim Amina waiting to introduce herself to the world, NOW 20 KILOS LIGHTER - SHE STILL HATES THE GYM BUT LOVES HER BODY!

• 4.5 cm loss from arms
• 20 cms from stomach
• 12 cms from waist

With another fast approaching gig Sam wanted to reduce the wobble of her bingo wings when playing her bass guitar in front of her ever increasing fan base. There was also the fact that there was to be a photo shoot for the release of their first CD.

The aim was to lose one dress size and become a little more toned in the arms and look good on that album cover and promotional video, “What’s the name of the band again, 618, 187, 817, 516?” was each weeks greeting to Sam. “No its 586”

Sam went on to fit into a dress size almost 2 sizes lower. Since stopping training with me Sam has continued the Simply Freddie schedule, and is now close to fitting into a size 10 something she hasn’t been able to do since her teenage years!

• 8 cm from waist
• 6.5% body fat loss

Definition and muscle increase were Justin’s primary goals for training. However it became very clear in a short space of time that both his strength and fitness were increasing substantially, noticing for example that t his cycling journey time into work had reduced from 25 min to 20 mins.

A regular squash player his peers in the squash league noted how much harder he was hitting the ball .In fact in the next league game, Justin beat them each 3-0 and therefore moved up a league.

Justin has since moved up a further 4 leagues!

• 9 cm loss from waistline
• 13 cm from stomach
• 11 kg weight loss

Michelle was a Princess from our very first meeting, elegant, sophisticated….and used to getting what she wanted!!,

“Oh yes, she’ll get the princess treatment alright!” I thought and prepared to change her ways, convinced I would be immune to the Princess charm.

But I couldn’t help but treat her as her persona demanded, “Yes princess, what would you like today… of course I’ll hold your towel, your water, your weights for you”.

Nonetheless this course of action seemed to work, taking her mind off me vigorously getting her into shape, improving the dreaded rounded shoulders and most important for Princess decreasing the size of her butt!

She can now wear her tiara with pride!

Tall and leggy, a great body and a pretty face, what’s the deal? Why would she need a trainer? There is no way of cheating the Calipers, they reveal all those places where stubborn fat deposits itself!

Charleen a master at disguising those bits that would fool most at an initial glance, but once the calipers were out, so was her well hidden secret... high on the body fat scale.

Was her sweet tooth to blame or her adoring contented partner? Regardless of the reason Charleen refused to buy the next dress size up, and unhappily squeezed herself into her current wardrobe. “I just love my food and I don’t want to give up my treats!” A challenge if there ever was one.

5 months later and 8 % less body fat Charleen no longer has anything to disguise.